When the BPA story is covered in USA Today, you know some progress is being made.

by Nick

USA Today is running an article today about the dangers of BPA.

Well, most of us already know that story. But the fact that the story is in USA Today is significant.

With most health and environmental alerts, the story first appears in technical journals. Then it is picked up by environmental advocacy groups and discussed on their websites and in their newsletters.

By that point, industry lobbyists are working hard to suppress the story and discredit scientists, authors and reporters who try to bring the story to a larger audience.

Eventually the story breaks free. More and more newspapers and magazine start publishing it.

At this point, the lobbyists turn their attention to legislators. They can no longer suppress or deny the story, but they can do their level best to prevent or delay any changes in legislation that might diminish the profits of their client companies.

However, even those efforts come under pressure when popular, national publications like USA Today give the story broad, unequivocal exposure. Once the story becomes mainstream, nationally, the lobbyists are playing a defensive game.

Thank you USA Today.

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